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This article was written on 14 Mar 2012, and is filled under Blog Home, Insights.

Directioners overtake Beliebers

Justin_Bieber_NRJ_Music_Awards_2012

Australia may be home to an army of Justin Bieber fans but this week the One Direction horde swarmed and overtook the boy wonder on Twitter.

Six of the top seven most mentioned Twitter accounts in Australia for the last week belong to the British boy band One Direction and its five members (Niall HoranZayn MalikLiam PayneHarry Styles and Louis Tomlinson).

Horan topped the list for the most mentioned Twitter account in Australia, with Bieber coming in at number two, according to data from social media news site The Wall.

One Direction fans were particularly excited by the news that their idols would perform at the Logie Award ceremony on Sunday, April 15, although some expressed confusion about what, exactly, the “Logies” was.

The Simon Cowell-created boy band has taken the (teenage girl) world by storm since winning the seventh UK series of The X-Factor and their fans are responsible for an entire sub-set of Twitter hashtags such as #1D#1Dmemories and #directioners.

The six One Direction accounts have a combined global following of more than 12.1m, while Canadian singer Bieber has a global following of more than 18.4m.

And in case you aren’t yet convinced that Twitter is ruled by teenagers, the 8th most mentioned Twitter account in Australia was singer Taylor Swift, who is touring Australia and New Zealand at the moment.

Number nine on the list was Danielle Peazer – the girlfriend of One Direction member Payne.

Top 10 most mentioned accounts
March 7th-13th, 2012
Source: thewall.com.au

1. @niallofficial
2. @justinbieber
3. @harry_styles
4. @zaynmalik
5. @real_liam_payne
6. @onedirection
7. @louis_tomlinson
8. @taylorswift13
9. @daniellepeazer
10. @uberfacts

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